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When will digital technology change up the boring ads we see on our daily...
My commute into Manhattan consists of a round-trip ride on Metro-North to and from Westchester. Since I’m in the advertising business, I’m always on the lookout for interesting ads that stand out in a...
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Sticky: The importance of eye tracking technology in digital advertising
For twenty years, Ephraim (Jeff) Bander has sat at the intersection of marketing and neurobiology. As president of Sticky, Jeff helps clients and partners see the true value of digital advertising by...
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Mobile Pioneers: Conquering the Wild West of the Mobile Ad Space
Today’s mobile ad landscape is a bit like the wild west in the 1800s: relatively ungoverned, mostly unstructured, and currently operating under a sort of “anything goes” attitude. Like the old west, it...
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Why Is Local TV News Exploding?
Why are local TV stations investing in more local news broadcasts when every bit of research tells them they ought not to? There is no debating the need for a multitude of news services. A democracy...
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Viewability And Its Discontents
Viewability. It is the cause du jour. You can’t swing a dead cat at an industry function – or an industry trade pub – without hitting someone who is talking about viewability. According to the comScore...
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Big-Data Faithful and Big-Data Skeptics, Part 1
Is big data all we need to make successful marketing happen in today’s techno-centric, digitally driven media environment? Or is it all a sham, with the focus on big data distracting us from other more...
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Big-Data Faithful and Big-Data Skeptics, Part 2
Last week I laid out the schism between proponents of big data’s power and those who are skeptical of its magic. I concluded by saying this week I was going to lay out what some of the true power of...
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Understanding Agency Global Capabilities
How much do global offices of larger agencies really collaborate on a global piece of business? Not surprisingly, it has a lot to do with how the bigger company is structured and things may not always...
View ArticlePeople of Ad Tech: John Shankman of Hashtag Labs
John Shankman of Hashtag Labs explains how his company develops content and negotiates the ad-tech world on behalf of independent publishers.
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5 Things I Learned About Media From Homebrewing
I have been an avid home-brewer for almost as long as I have been in the media industry. Much like my media career, my brewing background is diverse and there is no beer style I won’t try to brew....
View ArticleBusiness Insider CRO Pete Spande on “People of Ad Tech”
Business Insider Chief Revenue Officer Pete Spande tells WIT Strategy‘s Bill Brazell about the unusual route he took to a career in ad tech; the one phrase ad-tech CEOs should stop using; and the...
View ArticlePeople of Ad Tech: Steve Latham of Encore Media Metrics
Encore Media Metrics CEO Steve Latham tells WIT Strategy‘s Bill Brazell that too many agencies continue to rely on last-click attribution because brands don’t insist on better measures. Meanwhile,...
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Has Digital Blown Its Second Chance?
“You’re not going to be ready,” half-smiled Bob Garfield over a decade ago. According to his Chaos Theory, the broadcast model was going to collapse before digital had the wherewithal to scale...
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When You Just Want to Talk: Natural Language Search
When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every...
View ArticlePeople of Ad Tech: ThinkVine CGO Matt Nitzberg
ThinkVine Chief Growth Officer Matt Nitzberg tells WIT Strategy Partner Bill Brazell that, as Matt recommended in a recent AdExchanger column, brands should be careful to avoid making the mistakes...
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Hiding Behind Garden Walls
When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently. The truth is...
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How Twitter Is Changing for Advertisers
By: Martin Cahill Twitter’s constant controversy and advertiser fear of making missteps can be discouraging, but can Twitter’s consumer attention be ignored? A little more than ten years ago, Twitter...
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The Benefits of Addressable Television
Wouldn’t it be fantastic if you could take the precision, targeting, analytics, and reporting of digital campaigns and make them even better? Well, you can! Drum roll please . . . Addressable TV has...
View ArticlePeople of Ad Tech: AdSemble CEO Matthew Olivieri
AdSemble CEO Matthew Olivieri tells WIT Strategy Partner Bill Brazell that by the year 2020, more than half of America’s static billboards will be digitized. AdSemble is building a marketplace that...
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The Three Biggest Lies of Hypertargeted Digital Campaigns
By: Tom Hespos With the digital ad industry’s pivot to programmatic ad buying, you’re probably deluged by a sea of potential programs for your brand, many indistinguishable from the another. The key to...
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